![]() ![]() We speculate the difference in calls was not as pronounced because users likely click the phone number shown in the local pack (without ever visiting the website at all).Īre the differences statistically significant? This is quite significant! This group also received less dramatic advantages in lead forms (+14%) and clicks-to-call (+5%). On average, franchises that show their address in Google Business Profile received 34% more organic sessions to their franchise pages from the Google local pack. Here’s how the monthly averages compared: Next, we exported three months of organic search data from Google Analytics (March 2018 – May 2018) and compared organic sessions, organic lead forms and organic clicks-to-call that came in through Google Business Profile each month. Half of the locations (36) hide their business addresses on GBP while the other half (36) list an address. To test this hypothesis, we identified 72 locations of a national handyman service provider. The company featured in the screenshots below is being used as an example. (Note: The brand that was the subject of my study will remain anonymous. ![]() Here’s how GBP listings vary when hiding or showing your business address. In most other areas of search, Google tends to reward domains and entities that offer more information. We expect that Google values the legitimacy and transparency that a business demonstrates by listing a physical address. Our hypothesis was that businesses that list their actual address will rank higher and more often in local search results than businesses that hide their address in Google Business Profile. Instead, there are some very easy ways to optimize your local SEO, even if you don’t operate from a fixed location.ĭoes Google Penalize Business For Hiding Addresses? Get the most out of Google Business Profile, formerly known as Google My Business, by identifying the pros and cons of hiding your address.įull disclosure: we don’t recommend hiding your address. And that makes sense, too they don’t provide services at their shop, so why do customers need to know where it is? It’s the service area that counts. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing a service area rather than a pin on the map. In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google Business Profile has been hotly contested. ![]()
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