![]() ![]() Shayla, who also had to mix shades to find her match, later said that she actually liked the product's consistency, but that she considered her favorable impression of the product itself "kind of a shame" due to its lack of availability for other people of darker complexions. ![]() She later joked that they made her look like an Oompa Loompa from "Willy Wonka and the Chocolate Factory." Are you excited to try? - Follow me to stay updated on the latest makeup news, product launches, restock alerts & more! Also, tag or DM me to share MAKEUP NEWS or by using the #hotfiremakeup hashtag! □ popsugar Thanks for the tag.- #makeup #makeupartist #makeupaddict #makeupjunkie #makeupobsessed #makeuponpoint #makeuplover #makeupbrushes #makeupnews #cosmetics #bbloggers #beautyjunkie #beautybloggers #ilovemakeup #mua #makeupblogger #makeuptalk #instamakeup #beautyaddict #lipstickjunkie #makeuphaul #tartecosmetics #tarte #shapetape #tartelette #tarteist #shapetapeconcealer #ulta #shapetapenationĪ post shared by HotFire Makeup on at 6:44pm PST at 6:44pm PSTįellow YouTube beauty guru Jackie Aina included Ashley in her own video reaction to the product, aptly named "Black Girls React To Tarte Shape Tape Foundation." Aina, who has almost two million subscribers, said she could not find an adequate shade for her face, mixing three different shades together for her nearest match. Hydrating Shade Names Top-Bottom: porcelain, fair-light neutral, fair beige, light-medium sand, light-neutral, light sand, light-medium beige, medium sand, light-medium honey, medium honey, medium-tan honey, tan sand, medium neutral, deep honey, and mahogany. Matte Shade Names Top-Bottom: fair neutral, light sand, light neutral, fair sand, fair-light neutral, medium neutral, light-medium neutral, medium sand, light-medium honey, medium-honey, medium-tan honey, tan honey, deep honey, rich honey, and mahogany. I know when tarte originally launched the Concealer it was like this and then they added more to the line. ![]() I do wish both ranges were more extensive. The Swatches on the left are of the Matte Foundation and on the right are of the Hydrating Foundation. □SWATCHES□ of NEW Double Duty Beauty Shape Tape Matte AND Hydrating Foundation LAUNCHING on 1/15 on and on website on 1/21 and in stores on 2/4 - Shape Tape is an Ulta exclusive product. Influencer Alissa Ashley, who has nearly a million subscribers, said she was frustrated by the shades or (lack thereof) in her own video review, saying that they appeared "orange" on her skin even after mixing two different shades, opting out of an extended wear test out of principle, and telling Tarte, "The fact that there is such a limited shade range for people of color, people with melanin, is just so disappointing and honestly, I'm shocked that Tarte would do this given the fact they knew that people were so excited for this."Īshley ended her video by showing different foundations brands, including Fenty Beauty, NARS, and Bobbi Brown, that have a wide range of shades, but not before she told Tarte, "Enough is enough and you guys need to be more inclusive." ![]() Once the foundation hit the market, many YouTubers of color used their videos and platform to review the product and speak to their subscribers about their own opinions of the foundation, its formula, and the controversial shade range. 'We're always pushing ourselves and suppliers to work as quickly as possible,' our contact confirmed." Tarte reps explained that it could take time to get the full range finished and flawless. samreen Janu-EMbarrassing Janu-Lovleesazy✨ January 13, 2018Įventually, Tarte revealed that they'd be launching 10 more shades to include in the 15-shade line, though they said that that was always the plan and not in response to any criticism or backlash, and they even turned off the comments on a Shape Tape-related Instagram post.Īccording to POPSUGAR, "A rep from Tarte explained to POPSUGAR that even when Shape Tape Foundation was revealed, the new colors were already in the works. Tarte is the brand behind some extremely successful products, including their lipsticks and their "cult-favorite" Shape Tape Concealer, which served as the inspiration for their highly requested new foundation, which launched on January 15.īefore the launch, Tarte revealed the range of shades of the two different types of foundation (it comes in a hydrating and a matte formula) and immediately, many social media users reacted to what they said was a lack of options for people with darker complexions. Tarte Cosmetics has recently come under fire for what many are saying is a harmful lack of range in its foundation shades with the launch of their new Shape Tape Foundation. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |